International Expertise

Each year, the VDVO hosts an obligatory General Meeting for its members. The association shares the latest updates on activities conducted over the past 12 months, provides an update on the financial status and discusses upcoming events and projects for the following year. Most importantly, members can meet other members for networking and knowledge sharing. 

General meetings can be undervalued and be perceived as 'boring', but not with VDVO because it knows well their target audience of savvy...

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This year's MICE@ITB Berlin theme was 'The Human Factor'. The conference programme was designed to highlight the importance of the individual who is the centre of every live event. In the connected world we live in today, the personal needs of each attendee have become even more important, and technology should enhance this experience, and not replace it. One of the talks that impressed me the most was 'Participant experience design - how do we create meetings which move people more deeply?'...

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(Gastbeitrag von Irina Graf) Last November, I gave a keynote presentation at the mbt Meetingplace in Frankfurt and Munich about influencer marketing in the MICE industry. I chose to do it in a Q & A format and Bernd Fritzges, CEO of VDVO moderated the session. I wanted to give the talk interactively because event planners have various experiences and knowledge about this topic, and by offering a format such as this, we could address the most relevant and interesting aspects to attendees. 

In...

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(Gastbeitrag von Irina Graf) Let's begin with a short introduction. My name is Irina Graf, founder of The MICE Blog, an international event management blog for corporate event planners initiated in 2011. Since June 2018, I have also been the International Relations Officer at Verband der Veranstaltungsorganisatoren e.V (VDVO), where my role is to support the association to foster its international expansion.

After moving from London to Heidelberg in October 2016, VDVO was my first point of...

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