International Expertise

(Gastbeitrag von Irina Graf) Last November, I gave a keynote presentation at the mbt Meetingplace in Frankfurt and Munich about influencer marketing in the MICE industry. I chose to do it in a Q & A format and Bernd Fritzges, CEO of VDVO moderated the session. I wanted to give the talk interactively because event planners have various experiences and knowledge about this topic, and by offering a format such as this, we could address the most relevant and interesting aspects to attendees. 


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(Gastbeitrag von Irina Graf) Let's begin with a short introduction. My name is Irina Graf, founder of The MICE Blog, an international event management blog for corporate event planners initiated in 2011. Since June 2018, I have also been the International Relations Officer at Verband der Veranstaltungsorganisatoren e.V (VDVO), where my role is to support the association to foster its international expansion.

After moving from London to Heidelberg in October 2016, VDVO was my first point of...

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