Colja und Vok Dams wurden kürzlich auf dem VDVO-Kongress „Building Bridges“ in Leipzig mit dem MICE ACHIEVEMENT AWARD für ihr Lebenswerk ausgezeichnet. Schon länger positioniert sich VOK DAMS an vorderster Front für digitale und hybride Events, vor allem aber aktuell durchaus wegweisend in Richtung Metaverse. Der Verband deutscher Veranstaltungsorganisatoren e. V. wollte von Colja Dams wissen, wohin die Reise geht. Vorstandsmitglied Gerd Kulhavy hat mit ihm gesprochen. „Natürlich“ online. Und...
(Berlin, 25. Juni 2020) Ich bin schon ganz aufgeregt! Heute startet sie, die 16. Switzerland Meeting Trophy 2020 und ich bin dabei. Seit vielen Jahren verfolge ich immer wieder die frischen Aktivitäten der Schweiz gerade auch im Meeting, Incentive und Convention Bereich. Darüber hinaus beglückt mich auch die nachhaltige Verbindung zwischen dem Verband der Veranstaltungsorganisatoren und dem SCIB-Team mit Sitz in Frankfurt. Das hat auch nichts damit zu tun, dass ich die Kolleginnen aus der...
(Gastbeitrag von Irina Graf) Influencer marketing needs no introduction. It is present across many aspects of our private lives in fashion, food, lifestyle, travel etc. and is being widely discussed in the press and at events. But what about influencer marketing in the business-to-business (B2B) context?
In 2017, Hochschule Darmstadt conducted a study examining influencer marketing concerning B2B, and concluded that it can't be compared with influencer marketing in B2C. This result is due to...
(Gastbeitrag von Irina Graf) In June 2019, Caleb Parker and I were guests on the Hotel O Motion podcast hosted by Valerie Wagner. The interview was about 'The state of Wi-Fi in hotels and venues', and we discussed the results of a study conducted in the UK by the Hotel Booking Agent Association (HBAA), with Caleb sharing further insights about what should be done to...
(Gastbeitrag von Irina Graf) The fourth edition of the Captain MICE Future event kicked off with a roadshow this June 2019 in three German cities: Frankfurt, Munich and Berlin. I attended the first round of qualification in Frankfurt and want to share with you my experience and provide you with an overview of this innovative format.
Captain MICE Future is a competition for event start-up and innovative businesses, initiated by the VDVO, to foster innovation in the...
(Gastbeitag von Irina Graf) Each year, the VDVO hosts an obligatory General Meeting for its members. The association shares the latest updates on activities conducted over the past 12 months, provides an update on the financial status and discusses upcoming events and projects for the following year. Most importantly, members can meet other members for networking and knowledge sharing.
General meetings can be undervalued and be perceived as 'boring', but not with VDVO because it knows well...
(Gastbeitrag von Irina Graf) This year's MICE@ITB Berlin theme was 'The Human Factor'. The conference programme was designed to highlight the importance of the individual who is the centre of every live event. In the connected world we live in today, the personal needs of each attendee have become even more important, and technology should enhance this experience, and not replace it. One of the talks that impressed me the most was 'Participant experience design - how do we create meetings which...
(Gastbeitrag von Irina Graf) Last November, I gave a keynote presentation at the mbt Meetingplace in Frankfurt and Munich about influencer marketing in the MICE industry. I chose to do it in a Q & A format and Bernd Fritzges, CEO of VDVO moderated the session. I wanted to give the talk interactively because event planners have various experiences and knowledge about this topic, and by offering a format such as this, we could address the most relevant and interesting aspects to attendees.
In...
(Gastbeitrag von Irina Graf) Let's begin with a short introduction. My name is Irina Graf, founder of The MICE Blog, an international event management blog for corporate event planners initiated in 2011. Since June 2018, I have also been the International Relations Officer at Verband der Veranstaltungsorganisatoren e.V (VDVO), where my role is to support the association to foster its international expansion.
After moving from London to Heidelberg in October 2016, VDVO was my first point of...